Northern Utah · peteyspace@gmail.com
Resume
Lifecycle marketing leader: email, SMS and automated journeys, with AI built into the workflow.
Experience
Senior Lifecycle Marketing Manager
Amare Global · Lehi, UT · 09/2025 – Present
Designed an AI-assisted production system using Claude (Anthropic), cutting build-to-send time by 55%.
Launched Customer and Brand Partner welcome journeys in Customer.io: 30 live emails across 3 locales.
Consolidated 2 legacy ESPs into one platform and defined the audience taxonomy.
Owner / Operator
Bear Valley Install LLC · Ogden Valley, UT · 11/2024 – Present
Finish carpentry, tile and handyman business serving northern Utah. More on About →
Senior Email Marketing Manager | Communications Marketing Specialist
Modere · Springville, UT · 09/2021 – 11/2024
Boosted email revenue 20%, averaging $200K in monthly email revenue.
Grew the email subscriber list 84%, from 300K to 553K.
Increased ecommerce web traffic 411% in one year by improving list segmentation.
Product Developer | Digital Marketing Specialist
Signs.com · Salt Lake City, UT · 05/2018 – 08/2021
Brought in over $250,000 in new revenue by launching 6 new products.
Ranked 15 products in the top 3 Google results for their highest-volume search terms.
Redesigned and optimized 11 product pages and launched 2 category landing pages.
Read the Signs.com case study →
Education
Utah Valley University, Woodbury School of Business
Master of Business Administration (MBA) · Bachelor of Science in Marketing
Skills
Platforms: Customer.io · Mailchimp · Stripo · Twilio · TextP2P · BigCommerce · Squarespace
AI: Claude · ChatGPT · Google Gemini
SEO & analytics: Google Search Console · Google Ads · Semrush · Ahrefs · Moz
Design: Figma · Canva · Adobe Illustrator, InDesign, Lightroom, Premiere Pro
Work: Asana · Trello · Smartsheet · Slack