Product Developer & Digital Marketing Specialist · Salt Lake City, UT · 2018–2021
Signs.com
Using SEO and market research to decide which products to build, then building the pages that ranked them.
The challenge
Signs.com sells custom signs and vinyl banners online, so most revenue starts with a search. The question was which products the market wanted, and how to win the search results for them.
What I did
Shaped the product line from keyword research, working with product development so new products matched real search demand.
Launched 6 new products end to end: market research, pricing strategy, keywords and product pages.
Redesigned and optimized 11 product pages and launched 2 category landing pages.
Ran the company blog, publishing original research and case studies on a content calendar.
Results
$250K+ in new revenue
From 6 product launches.
Top 3 on Google for 15 products
On their highest-volume search terms.
13 pages rebuilt
11 product pages and 2 category pages.
Pages I built or optimized
Frosted Acrylic Signs · Table Covers · Promotional Magnets · Retractable Banner Stands · Foamboard Signs · A-Frame Signs · Falconboard Signs · Backlit Decals · Clear Window Clings
Original research
Case Study: Effectiveness of Outdoor Signs, a field study in Salt Lake City.
Infographic: Custom Event Tents – Worth the Cost?, a survey of hundreds of Americans.
Tools
Semrush · Ahrefs · Moz · Google Search Console · Google Ads · Google Shopping