Senior Lifecycle Marketing Manager · Lehi, UT · 2025–present
Amare Global
Rebuilding email and SMS production for a mental-wellness brand selling across the US and Canada, in three languages, with AI in the workflow.
The challenge
Amare sells through Brand Partners (independent sellers) and directly to customers, with nearly 2 million profiles in its customer platform. Every campaign had to ship in US English, Canadian English and Canadian French, to two very different audiences. Production ran across several disconnected tools, and two legacy email platforms were still running side by side.
What I did
Built an AI-assisted production system using Claude (Anthropic): reusable branded components, automated QA and API-driven deployment, replacing a workflow spread across multiple SaaS tools.
Launched welcome journeys for customers and Brand Partners in Customer.io: 30 live emails across 3 locales.
Moved 9 system emails (order confirmation, password reset, refunds) to Customer.io transactional messages, and adapted a 35-template transactional library.
Consolidated 2 legacy email platforms into one and defined the audience taxonomy that segments everything downstream.
Built a one-tap in-email survey and an A/B subject-line framework for win-back campaigns, tracking every answer without a separate form.
Set up the team's campaign workflow across Asana, Slack review channels and a monthly content calendar, with SOPs and handoff docs.
Results
55% faster build-to-send
Production time cut by the AI-assisted system.
33.9% open · 2.7% click · 0.06% unsubscribe
Customer welcome journey averages.
40.3% open
Brand Partner welcome journey average.
2 → 1 email platforms
Legacy platforms consolidated.
Tools
Customer.io · Mailchimp · Claude · HTML email · Twilio SMS · Asana · Slack