Senior Email Marketing Manager · Springville, UT · 2021–2024
Modere
Growing email revenue 20% for a direct-to-consumer brand with 100K distributors and up to a million customers, with email averaging $200K a month.
The challenge
Modere sold through 100K distributors and up to a million customers in the US and Canada. Each audience needed different things: distributors wanted events, business-building tips and training, while customers wanted promotions and product news. Email and SMS lived on separate platforms, and email content needed to track product launches more closely.
What I did
Ran the monthly calendar for both audiences, about 100 operational and promotional emails a month, handling copy, design, UX and back-end optimization.
Lined email up with launches by working with Sales and Product so every send matched the current releases and promotions.
Rebuilt list segmentation, which drove the largest traffic gain.
Built automated funnels: welcome, subscription, abandoned cart and reactivation.
Consolidated SMS and email platforms to streamline opt-in and segmentation.
Connected BigCommerce to the communications strategy and launched website push notifications.
Results
+20% email revenue
Averaging $200K in monthly email revenue.
300K → 553K subscribers
An 84% larger email list.
+411% ecommerce traffic
In one year, driven by better segmentation.
Tools
Email and SMS platforms · BigCommerce · Figma · Adobe Creative Cloud