Michael Scott Peterson
Lifecycle marketing that earns the next click.
I build email, SMS and automated customer journeys that grow revenue, and the AI-assisted systems that ship them faster. Human-first, AI-enhanced.
Results
+20% email revenue
At Modere.
300K → 553K email subscribers
At Modere.
+411% ecommerce traffic
In one year, from better segmentation.
55% faster build-to-send
With an AI-assisted production system at Amare.
Selected work
Amare Global
AI-assisted email production across 3 languages, cutting build-to-send time 55%. Read the case study →
Modere
Grew email revenue 20% and nearly doubled the subscriber list. Read the case study →
Signs.com
Top-3 Google rankings for 15 products and $250K from 6 product launches. Read the case study →
How I work
Strategy from data. I start with the numbers: who opens, who buys, who drifts away. Segments and calendars follow from there.
Journeys that run themselves. Welcome, win-back, abandoned cart, transactional. I build the automation once and keep tuning it.
AI in the workflow, people in charge. I use AI to build, QA and deploy faster. The strategy, the voice and the final call stay human.
Hi, I'm Michael.
I'm a lifecycle marketer based in northern Utah with an MBA and 8 years in ecommerce and direct sales. I've run email programs for audiences of up to a million customers in the US and Canada. Off the clock I'm on a bike, in the mountains, or building something with my hands.
Let's build something that performs.
Hiring for lifecycle, email or CRM? I'd love to talk.